Cookie Policy
Last updated: July 2026
What we actually use
Less than most sites. We use browser local storage and a small number of cookies to make the site work, no advertising cookies of our own, and no cross-site tracking that we control.
| Name | What it does | How long |
|---|---|---|
| sd_cart | Keeps your campaigns in the cart between visits. Local storage, not a cookie, never sent to our server. | Until you clear it or check out |
| sd-dark | Remembers whether you turned on dark mode. | Until you clear it |
| sd-nav-user | Paints your account avatar instantly instead of waiting for a server round-trip. Session storage. | Until you close the tab |
| Firebase auth | Keeps you signed in. Set by Google Firebase Authentication. | Until you sign out |
| Stripe | Fraud prevention on the payment page. Set by Stripe only when you go to pay. | Per Stripe's policy |
Analytics
If we run analytics, it is limited to aggregate page-view and referral data so we can tell which pages are working. We do not sell that data.
Advertising
We advertise on Facebook and Google. If you arrive from one of those ads, that platform may set its own cookies subject to its policy, not ours. You can control that through your Facebook ad preferences, your Google ad settings, or your browser.
Note: our digital audience match add-on works on mailing addresses matched by a third-party provider, not on cookies from this website.
Turning cookies off
Every browser lets you block or delete cookies and clear local storage. If you block them here, the site still works, but your cart will not persist between visits and you will not stay signed in.
Questions
Email hello@shepherddirectmail.com. See also our Privacy Policy.