Printed · Addressed · Dropped at the post office

Pick the area.
We hit every
mailbox in it.

EDDM and targeted direct mail for Tampa Bay businesses. Target by carrier route, ZIP code, city, or a filtered list, and we handle printing, postage, and the postal paperwork.

Start with a ZIP to see routes and household counts. We also target by city, radius, or a filtered list.

5,000 piece minimum · No minimum contract · Free proof before anything prints

Real pieces we print. The address side is laid out to postal spec, you never touch it.

Not sure where to start?
Call us. We will tell you what to mail, where, and what it costs.
Call (813) 555-0142 Send a message
$0.36
Typical all-in cost per household
90%
Of mail gets opened or sorted by hand
0.3%
Average click-through on a Facebook ad
5,000
Piece minimum per campaign
Direct mail vs paid social

Reach the whole street,
not whoever the algorithm picks.

If you sell to people inside a specific radius, mail does something paid ads structurally cannot. It reaches every single household in the area you choose, whether or not they happened to be scrolling.

 Direct MailPaid Social / Search
Who you reach100% of addresses on a route you pickWhoever the algorithm decides to show you to
Physical shelf lifeSits on the counter for daysGone in 1.7 seconds of thumb travel
Ad blockersDo not exist for a mailboxRoughly a third of users block ads
Cost trajectoryPostage rises slowly and predictablyCPMs climb every year as bidders pile in
Competition in the channelFewer local businesses mail than postEvery competitor is in the same auction
Targeting precisionRoute, income, home value, owner vs. renter, new moversInterest and behavior signals, increasingly restricted
AttributionTracking number, QR, landing page, matchbackPixel-based, degraded by privacy changes

Figures above are directional industry benchmarks, not a promise about your business. The right answer for most local operators is both channels, mail for saturation and trust, digital for retargeting the people mail warmed up. See the full breakdown →

Who this works for

Built for businesses with a service area

If your customers live or work within driving distance, you can be in every one of their mailboxes this month.

The process

Four steps, then it's in hands

  1. 01

    Draw the target

    Target by carrier route, ZIP code, city, or a filtered list. Every route shows household count, median income, and owner-occupancy so you can cut the ones that will not convert.

    Takes about 3 minutes
  2. 02

    Upload art or let us build it

    Send a print-ready PDF, or hand us your logo and offer and we lay it out to postal spec, indicia, address block, clear zones, all of it.

    Proof within 1 business day
  3. 03

    Approve the proof

    Nothing goes on press until you sign off. Change the headline, swap the photo, fix the phone number, no charge for revisions in your plan.

    You control the go button
  4. 04

    We print, sort, and drop

    Printed, bundled by route, paperwork filed, delivered to the postal facility. You get a drop confirmation and an in-home date range.

    In homes in 3 to 7 days
Why we are called Shepherd Direct

Loyalty. Efficiency. Dedication.

Named after a German Shepherd, because those three traits are the whole job. Mail is a relationship business that happens to involve paper.

Loyalty

We mail the same routes for the same clients month after month, because that is what actually works. One drop is a test. Twelve drops is a business. We are not chasing your one-time order and we will tell you when a campaign needs more time rather than more money.

Efficiency

Price it yourself in three minutes. Proof back in one business day. In homes inside a week. No quote form that disappears into somebody's inbox, no salesperson calling you back on Thursday with a number he made up on the drive over.

Dedication

Nothing goes on press until you approve it. If we get it wrong, we reprint it and remail it on us. Your name is on that mail piece, not ours, which is exactly why we treat it like it is ours.

Five percent goes to the shelters

We donate five percent of our profits to animal shelters here in Tampa Bay. The company is named after a dog. It would be strange not to.

Stop guessing what a drop costs.
Price it yourself in 60 seconds.

Pick a mail piece, pick your routes, and the campaign builder shows print, postage, and design line by line, before you ever have to talk to a salesperson.

Build a campaign Browse mail pieces
Talk to a human

Not sure which piece to mail?

Tell us your industry and your service area. We'll come back with a recommended piece, a route plan, and a real number.

Or email us directly at hello@shepherddirectmail.com